Commercial and sales
Sales and marketing director jobs
Owning the commercial plan at board level: the revenue strategy, the marketing spend behind it and the team delivering both.
£94,135 median full-time pay, UK, ONS 2025
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Sales and marketing director jobs across the UK
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Sales and marketing director jobs across the UK: be first to hear
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Published pay
What sales and marketing director jobs pay
Median full-time pay for marketing, sales and advertising directors was £94,135 across the UK in 2025. Full-time work of every kind had a median of £39,039, so this occupation sits about 2.4 times that. It is a median, so half of those jobs paid less, and it describes the occupation nationally rather than any advert on this page.
That figure is the reason this role is on the board. Every role here has a published ONS median full-time salary at or above £50,000, and it is checked against the ONS table each time the site is built rather than asserted in the copy. A role that stopped clearing it would stop the build.
Pay varies more by region than most people expect. ONS publishes it for groups of related occupations rather than single job titles, so the table beside this covers finance, marketing, human resources, purchasing and IT directors, and functional directors generally, not sales and marketing director jobs alone.
Median full-time pay by region, 2025
| Region | Median full-time pay |
|---|---|
| London | £100,000 |
| South East | £75,583 |
| East of England | £69,109 |
| South West | £64,004 |
| West Midlands | £63,647 |
| East Midlands | £60,708 |
| Yorkshire and The Humber | £63,655 |
| North West | £69,738 |
| North East | £57,675 |
| Wales | £52,760 |
| Scotland | £63,374 |
Why there are no area pages for this role
The census is the only source that publishes occupation down to local authority level, and it publishes it in groups of related jobs rather than one job at a time. Sales and marketing director jobs sit in group 113, alongside procurement manager jobs, finance manager jobs, it director jobs, hr manager jobs.
So there is one number for all of them in any given area. Building a page per role per area would mean the same figure appearing under several different headings, in 175 places each, which is the doorway pattern this site is built to avoid. One role carries the local pages for the group and the rest say so plainly.
For local figures on this group, see finance manager jobs. The pay figures above are specific to sales and marketing director jobs and are not shared with the rest of the group.
Sales and marketing director: the full picture
What the job is really made of
Three things take the time. Building a plan the board will fund, which means defending assumptions rather than presenting ambition. Hiring and keeping a team, because the cost of a bad sales hire lands twice, in salary and in the lost pipeline. And pricing, which is the only lever that moves margin immediately and the one everybody wants a say in.
Marketing sits under this title more often than it used to. That usually means owning demand generation and the number of qualified opportunities it produces, rather than brand work in the abstract.
Where these roles sit
Most are in companies large enough to separate the commercial function from the managing director, and small enough that one person still owns both sales and marketing. Above a certain size the two split, and the titles become chief revenue officer and chief marketing officer.
Private equity backing changes the job considerably. Expect a shorter horizon, harder reporting cadence and a plan built around an exit rather than a decade.
Before you apply
- Years of commercial leadership, usually with profit and loss responsibility
- Right to work in the UK
Sales and marketing director jobs: common questions
Does sales and marketing director work pay more than £50,000 a year?
On the national figures, yes, and that is why the role is on this board at all. Median full-time pay for marketing, sales and advertising directors was £94,135 across the UK in 2025, against £39,039 for full-time work of every kind. It is a median, so half of those jobs paid less, and it says nothing about what any individual advert pays.
What qualifications do I need to work as a sales and marketing director?
Years of commercial leadership, usually with profit and loss responsibility. Right to work in the UK.
Where does AboveMedian have local figures for sales and marketing director jobs?
Nowhere, and the reason is worth stating. The census publishes occupation in groups of related jobs, and sales and marketing director jobs share a group with procurement manager jobs, finance manager jobs, it director jobs, hr manager jobs. Local pages for each of them would show the same figure under different headings, so only one role carries them. For local figures on this group, see finance manager jobs. Adverts themselves are UK wide.
Do you decide who gets sent to an employer?
No. You read the adverts, you choose one, and you apply to that employer yourself. Nothing on this site forwards a person to a job they did not apply to, and no employer is given a list of people.
What does it cost to use?
Nothing, ever. It is always free for job seekers, and employers pay to advertise. There is no premium account, no paid profile and no fee of any kind on the job seeker side.